As a SaaS solution provider - being an ISV or a SaaS marketplace portal - you need to spend time and money on processes which maximize your recurring margins.
Focus your energy on the Try-Buy conversion process!
Optimizing this conversation rate means:
- your blue-ocean strategy works
- your segmented targets find your micro-site when they seek for a solution
- your communication canevas convince them that your SaaS solution is their answer
- your positioning and trying cinematics ease their decision to try your solution
- the trial phase demonstrates that the benefits you exposed are the one they are looking for
- your SaaS solution is adopted by the 'about-to-be' customers
- the trial scenario and data matches their business needs
- the trial-to-production environments are seen as a single and same SaaS solution
- at the end of the trial the customers have already found how to satisfy more than 90% of their initial needs and expectations
You will then get a rising number of satisfied customers which thus will also help you optimze your churn rate!
No comments:
Post a Comment