Software-As-A-Service Demand Generation : Speak How the Customer Listens (4/7)

You have chosen and defined the personna of a Single Customer you would like to attract.
You have found that single customer online.
You have answered one burning question that single customer asks.

You should now have had that single customer landed on your dedicated micro-site web page.
You have 20 seconds to convince that customer that you are the one and best to be able to answer that burning question. Your landing page must use a graphics style, vocabulary, impressions selling techniques to exactly match the personna of your customer. The exact same way than a usual good sales people would do when facing the customer.

You should offer a moto, two or three value added arguments, examples of these arguments, and a matching testimonial. That single landing page will convince the customer that he/she should engage a conversation with you, preventing him/her to go back to the search engine results page.