Software-As-A-Service Demand Generation : Answer 1 Burning Question (3/7)

You have chosen and defined the personna of a Single Customer you would like to attract.
You have found that single customer online.

Now that this single customer has landed on your micro-site you should engage a conversation with him/her.
You have a maximum of 25 seconds to attract his/her attentation.

So you must answer One Burning Customer that single customer is asking himself/herself. One among the list of top ten daily critical questions you had listed when defining its personna.

That single customer must read a single message and understand that you will aim at answering its question in the best way possible - wich gets you back to your Blue Ocean Strategy work, differenciating from your competitors in the way you will answer to that burning question.