Web-centric behavior describes individuals whose have fully integrated the Internet into their daily routine. For these web-centric users the Internet is central to:
- How they consume information
- How they interact with others
- How they find and buy products and services
- How they solve problems
They recognize the increased efficiency that the Internet provides relative to these activities and have embraced it.
They have integrated the Internet into both their personal and professional lives – at home, at the office, even when mobile.
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