ISVs want to receive assistance in hosting their application without making significant changes and investment.
The SaaS Hoster provides infrastructure & personnel resources with a highly variable cost structure – you are only paying for what you need / use.
This cost structure provides a best-of-breed solution at a predictable, competitive price.
If the SaaS Hoster uses a fully virtualized platform he provides a power on-demand ressource to the ISV who then pays a fee proportional to the size of the customers he currently serves.
ISVs also want to grab the opportunities offered by a SaaS integration with other ISV's applications:
- Integrate their application with others to increase the customer's perceived value;
- Cross-sale part of their application with other ISVs as a SaaS royalty business model;
- Allow resellers to create bundles of already integrated and working sets of applications.
This cost structure provides a best-of-breed solution at a predictable, competitive price.
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